BEERNADA - Letter from Steam Whistle
The following letter comes directly from Steam Whistle. How will Zach respond? Stay tuned tomorrow, as I will definitely see him tonight at the Mod Club for a Menomena concert.
Hi Zach ,
We just had the opportunity to read your first review, that being of Steam Whistle Pilsner. We are sorry to hear that you had such a poor first experience and are taking this opportunity to invite you down to the brewery for a second try. Our Brewmaster, Marek Mikunda, is actually over in the Czech Republic for the next week or so surveying some new equipment slated to arrive in January, and to take in a Beer Conference. You could wait until his return to meet or you are welcome to come in and meet one of our founders, Cam or Greg. Hopefully a second taste of our Pilsner will be more appealing to you.
You should know that we don’t use Lake Ontario water in our beer, but truck in Canadian Springs water (CanadianSprings.com) several times a week by tanker load from the Caledon Hills. This water was specifically selected for its Ph balance and mineral content. Although we do use a green bottle which you caution is a problem for mercaptan, we are careful to sell our beer in sealed, thick cardboard cases, where other green-bottled import beers commonly use basket carriers, open to the light. I do not know from where you got your first sample of Steam Whistle Pilsner, but we will certainly follow up with the bar, Beer Store or LCBO Outlet from where it came if you can identify its origin. Perhaps there was some storage issue with the beer. On every bottle of Steam Whistle Pilsner is a packaged on date code, somewhere on the neck. It reads PKGD MMM DD YYYY HH MM. If you still have the bottle and could provide this code, we can track that production date through our lab results and also in the trade. We have several dedicated service representatives that clean draught lines, rotate bottled product in bars and double check date codes in stores.
Looking forward to the chance to meet with you and discuss Pilsners. All the best.
Cheers,
Sybil Taylor
Marketing Communications
Steam Whistle Brewing
The Roundhouse, 255 Bremner Blvd
Toronto, ON M5V 3M9
