HE'S BIG IN JAPAN - Kit Kat

By Kosuke Jeter

Here's a response to my Kit Kat post last month. This is from an American in Japan. With all these exciting flavours, I must start a "Japan fund" now. However, gel-filled, apple flavoured Kit Kat? You're a braver man than I, Mr. Jeter.

KitKat is huge in Japan. In Japanese "kitto" means surely, and "katsu" means win, so I guess students here think if they eat one before some test or competition they're "sure to win". Therefore, people buy the hell out of them and almost any flavour imaginable is available. I've had melon, caramel, orange and dark chocolate, apple, strawberry, green tea; and I've passed on white chocolate, cookies and cream, mango, chestnut, and sweet, red bean paste (and probably more). It should be noted that with a certain herbal medicine I'm sure I would've tackled them all, probably in one or two sittings. Also, the caramel doesn't contain real liquid caramel here, just the flavor of caramel somehow mixed into the chocolate. If the flavour is from real caramel or chemically produced I have no idea, but it's easily the best one I've had. Also, there are two super special (more expensive) KitKat flavours, green tea and apple, that do provide liquid filling kind of like a gel. The apple I mentioned having tried above was this kind. It was pretty good.