Tuesday, November 13, 2007

BEERNADA - Letter from Steam Whistle

The following letter comes directly from Steam Whistle. How will Zach respond? Stay tuned tomorrow, as I will definitely see him tonight at the Mod Club for a Menomena concert.

Hi Zach ,

We just had the opportunity to read your first review, that being of Steam Whistle Pilsner. We are sorry to hear that you had such a poor first experience and are taking this opportunity to invite you down to the brewery for a second try. Our Brewmaster, Marek Mikunda, is actually over in the Czech Republic for the next week or so surveying some new equipment slated to arrive in January, and to take in a Beer Conference. You could wait until his return to meet or you are welcome to come in and meet one of our founders, Cam or Greg. Hopefully a second taste of our Pilsner will be more appealing to you.

You should know that we don’t use Lake Ontario water in our beer, but truck in Canadian Springs water (CanadianSprings.com) several times a week by tanker load from the Caledon Hills. This water was specifically selected for its Ph balance and mineral content. Although we do use a green bottle which you caution is a problem for mercaptan, we are careful to sell our beer in sealed, thick cardboard cases, where other green-bottled import beers commonly use basket carriers, open to the light. I do not know from where you got your first sample of Steam Whistle Pilsner, but we will certainly follow up with the bar, Beer Store or LCBO Outlet from where it came if you can identify its origin. Perhaps there was some storage issue with the beer. On every bottle of Steam Whistle Pilsner is a packaged on date code, somewhere on the neck. It reads PKGD MMM DD YYYY HH MM. If you still have the bottle and could provide this code, we can track that production date through our lab results and also in the trade. We have several dedicated service representatives that clean draught lines, rotate bottled product in bars and double check date codes in stores.
Looking forward to the chance to meet with you and discuss Pilsners. All the best.

Cheers,
Sybil Taylor
Marketing Communications
Steam Whistle Brewing
The Roundhouse, 255 Bremner Blvd
Toronto, ON M5V 3M9

8 comments:

SMB said...

Johnada -
While I personally prefer a wheat beer, I'm excied to try a Steam Whistle next week when we are visiting. I'll let you know if it's as palatable to me as Premium (which you know is only slightly palatable).
I also want to meet this Zach, this beer expert.

Lots of action today! Good to see.

Meg said...

Wow! That's an impressive response!! If only all companies were as responsive as Steam Whistle- I just wish I could try it. I don't suppose they have Steam Whistle in the land of mullets and in-breeding (i.e. Kentucky), but I guess that's just incentive to visit Johnada, I mean Canada, soon.

mimi said...

Meg,

Maybe Steam Whistle ships. You should check with that Sybil lady.

Can we Americans order beer from Canada? Is it allowed? Does the International Beer Police and Customs Enforcement Gestapo allow it, or is it considered some sort of illegal border crossing?

Questions to ponder.

Jason said...

Dear Meg

I would hate for people to think that the great state of Kentucky was full of inbreeding and mullets. Kentucky has a great deal to offer. I invite those at Johnada and Steam Whistle to drop by Louisville any time for some southern hospitality. Furthermore, in the interest of good international relations, I would gladly offer a cultural exchange of Steam Whistle beer for some tasty Kentucky Bourbon Whiskey. I hope Meg will come to enjoy and appreciate the state in which she lives. Thanks.

Justin Timberlake said...

Wow Johnada, I'm afraid to see what happens next based upon the fact that you got free shit for giving a bad review... oops... I mean... Fantastic article! I'm going to go get a six pack of Steam Whistle right now and form an opinion of my own!

katy berglund said...

wowy johnada! this is intense! i love a good brew discussion. eagerly anticipating the tour review...

SMH said...

Why keep caling for a t-shirt? Ask for beer. Good, bad, after 3, it all tastes the same.

Johnada said...

SMH,
I think you of all people would understand how much Johnada loves t-shirts, and, also buttons, right?

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